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November 05, 2009


Anna Pollock

The scenarios provide an excellent filter or lens through which either destinations or businesses can view alternative futures. As mentioned in my own post on the subject (http://desticorp.typepad.com/desticorp/2009/10/uk-tour-operators-lead-in-thinking-about-the-future.html),

I believe it is the destination's responsibility to determine what kind of future it wishes to aim for; what kind of tourism matches its own sense of "who it is". The window in which we have the luxury of choice narrows daily - better to start now.

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